Normally I'm a bit put off by a super summer blockbuster media onslaught. But I make exceptions for things that totally kick ass.
Domino's Gotham City Pizza bullshit aside, I think the viral and guerrilla-style advertising for The Dark Knight is really smart and fun. I've seen bumper stickers around town, and know a handful of dudes who not only registered to vote in the Gotham City mayoral race, but also subscribe to the Gotham Times. (For real!)
I'm not even a comic nerd, but I will totally nerd out for impeccably-executed hype. See you at the midnight show!